William Faulkner and His Rose for Emily

William Faulkner is considered to be one of the most prolific writers and among the most influential ones for that matter in the last century in American Literature. His numerous contributions to the literary field were so immense and, as a result, he became a Nobel Laureate and won the Nobel Prize for Literature in 1949.Advertising We will write a custom critical writing sample on William Faulkner and His Rose for Emily specifically for you for only $16.05 $11/page Learn More His oeuvres range from novels to short stories and poems, and he has created a permanent spot in the history of American literature. A Rose for Emily is regarded as one of the most outstanding and the most controversial pieces of work. This story is full of captivating details which can make a short story really interesting for the reader and for the critics. On the one hand, the vast majority of critics admit that it is not a true style that was preferred by William Faulkner. On t he other hand, it is always interesting to develop various experiments and intrigue the audience with extremely captivating ideas. In fact, William Faulkner made a successful attempt to impress the reader: his A Rose for Emily is a unique collection of ideas and themes which are always interesting to read and evaluate. In spite of the fact that a number of negative opinions were developed around the story, even negative criticism attracted people’s attention and prove how mature the writer could be in the chosen style. Some critics defined A Rose for Emily as a kind of exploitative story not inherent to Faulkner, still, they talked about it and made the author recognizable. People said that even really talented writers could become famous and gain desirable respect and recognition only after their deaths. William Faulkner proved that popularity had a variety of sides, and he chose the one that made his famous during his life, and immortal after his death. A Rose for Emily is the story that is characterized by numerous critical opinions: readers found the story interesting, unusual, and educative; and critics tried to admit as many negative or weak points as possible and prove that the chosen style, relations between the characters, and even frequent use of flashbacks were not winning enough to introduce the most amazing work ever. William Faulkner usually chose some unpredictable development of the events in order to impress the reader and in order to make critics notice his work. Some critics admit that this story was full of â€Å"history’s unwillingness to advance, evolve, or progress† (Aboul-Ela 18). During his life, Faulkner was able to get a number of various opinions and attitudes to his work, still, he was always confident of his abilities and writing style. In general, the criticism that was developed during the time when the author was alive had more negative than positive nature, and it was hard to recognize a true interpretatio n of a story and unclear narration offered. So that â€Å"the critical cannon of A Rose for Emily has become as bloated as the character herself† (Farnoli, Golay, and Hamblin 243).Advertising Looking for critical writing on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More There were many different themes which have been criticized, and critics found it rather interesting to discover weak and strong points of the story: flashbacks which helped to understand that â€Å"aunt Emily was †¦ a little different† (Faulkner and Robinette 10) seemed to be weak enough to explain the essence of the author’s message and the method of characterization seemed to be more strange. Much attention was paid to the relations between Emily and her father which lead to the tragic end of the relations with Homer. It is always interesting to define who should be blamed for a human death, women’s tears, and pain that may be spread over many people around. In fact, with the help of a critical overview, it was possible for the reader to comprehend a true genre of the shot story, and it was not a horror story but an educative lesson that proved ho blind people with their assumptions could be. In spite of the fact that Faulkner was known during his life and a number of his works had been already recognized, not all readers were able to accept his new decision to introduce horrors. And some reader accepted A Rose for Emily not as â€Å"a ghost story at all but rather a story of a woman with a domineering father who grows old and dies in the small†¦ town† (Marius and Anderson 5). In my opinion, this particular story by William Faulkner is characterized by the opinions which could be hardly differentiated before and after his death. There are many supporters and opponents of his talent as they were during his life. It is not very difficult to define some powerful aspects of the story like an amazing flashback at the end of the story when Homer was discovered on Emily’s bed. This idea proved that the power of a woman is worth attention and recognition. Even now the relations between women and men are not similar to each other, and each story may have its own end either dramatic or happy. This is why there are so many reasons to respect the achievements of the author and his ideas which are expressed through the story. A Rose for Emily seemed to be an immortal calling by Faulkner with the help of which he reminds the readers that each type of relations without considering whether it is developed at early times (like it was with Emily’s father) or when a person grows up (the relations with Homer) has its own consequences and may influence a lot of aspects which are so crucial for a human life. The work was first published in 1930 in a copy of Forum, a magazine (Reuben). It was easily one of those short stories that featured most in many collections of shor t stories. It was a work that was not easy to interpret. This is why so many possible and plausible interpretations appeared within a short period of time. The story was popular at the time of its publication. â€Å"A Rose for Emily is by far the best-known, most reprinted, most widely read, and most discussed short story† (Towner and Carothers 63).Advertising We will write a custom critical writing sample on William Faulkner and His Rose for Emily specifically for you for only $16.05 $11/page Learn More In general, the story A Rose for Emily introduced by William Faulkner at the beginning of the 20th century is a perfect lesson for people who live in modern world. Very often people are blind because of the opportunities offered and cannot define their own weaknesses. On the one hand, it is a terrible truth that has to be admitted and cannot be understood. And on the other hand, A Rose for Emily becomes more amazing and educative story that fulfi ls this life and helps to discover the essence of the life. Works Cited Aboul-Ela, Hosam. Other South: Faulkner, Coloniality, and the Mariategui Tradition. Pittsburg: University of Pittsburg Press, 2007. Print. Fargnoli, Nicholas, Golay, Michael, and Hamblin, Robet. Critical Companion to William Faulkner: A Literary Reference to His Life and Work. New York: Infobase Publishing, 2008. Print. Faulkner, William and Robinette, Joseph. A Rose for Emily. Woodstock, IL: Dramatic Publishing, 1983. Print. Marius, Richard and Anderson, Nancy. Reading Faulkner: Introductions to the First Thirteen Novels. Knoxville: The University of Tennessee Press, 2006. Print. Reuben, Paul P. â€Å"Chapter 7: William Faulkner.† PAL: Perspectives in American Literature- A Research and Reference Guide. 2010. Web. Towner, Theresa and Carothers, James. Reading Faulkner: Glossary and Commentary. Collected Stories. Mississippi: The University of Mississippi Press, 2006. Print.Advertising Looking for critical writing on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More This critical writing on William Faulkner and His Rose for Emily was written and submitted by user Bo B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Osmium Facts - Periodic Table of the Elements

Osmium Facts - Periodic Table of the Elements Osmium is an extremely heavy silver-blue metal with atomic number 76 and element symbol Os. While most elements arent know for the way they smell, osmium emits a characteristic unpleasant smell. The element and its compounds are highly toxic. Here is a collection of osmium element facts, including its atomic data, chemical and physical properties, uses, and sources. Osmium  Basic Facts Atomic Number: 76 Symbol: Os Atomic Weight: 190.23 Discovery: Smithson Tennant 1803 (England), discovered osmium in residue remaining when crude platinum was dissolved in aqua regia Electron Configuration: [Xe] 4f14 5d6 6s2 Word Origin: from the Greek word osme, a smell or odor Isotopes: There are seven naturally-occurring isotopes of osmium: Os-184, Os-186, Os-187, Os-188, Os-189, Os-190, and Os-192. Six additional manmade isotopes are known. Properties: Osmium has a melting point of 3045 /- 30  °C, boiling point of 5027 /- 100 °C, specific gravity of 22.57, with a valence usually 3, 4, 6, or 8, but sometimes 0, 1, 2, 5, 7. It is a lustrous blue-white metal. It is very hard and remains brittle even at high temperatures. Osmium has the lowest vapor pressure and highest melting point of the platinum group metals. Although solid osmium is unaffected by air at room temperature, the powder will give off osmium tetroxide, a strong oxidizer, highly toxic, with a characteristic odor (hence the metals name). Osmium is slightly more dense than iridium, so osmium is often credited as being the heaviest element (calculated density ~ 22.61). The calculated density for iridium, based on its space lattice, is 22.65, though the element hasnt been measured as heavier than osmium. Uses: Osmium tetroxide can be used to stain fatty tissue for microscope slides and to detect fingerprints. Osmium is used to add hardness to alloys. It is also used for fountain pen tips, instrument pivots, and electrical contacts. Sources: Osmium is found in iridomine and platinum-bearing sands, such as those found in the Americas and Urals. Osmium may also be found in nickel-bearing ores with other platinum metals. Although the metal is difficult to make, the power can be sintered in hydrogen at 2000 °C. Element Classification: Transition Metal Osmium Physical Data Density (g/cc): 22.57 Melting Point (K): 3327 Boiling Point (K): 5300 Appearance: blue-white, lustrous, hard metal Atomic Radius (pm): 135 Atomic Volume (cc/mol): 8.43 Covalent Radius (pm): 126 Ionic Radius: 69 (6e) 88 (4e) Specific Heat (20 °C J/g mol): 0.131 Fusion Heat (kJ/mol): 31.7 Evaporation Heat (kJ/mol): 738 Pauling Negativity Number: 2.2 First Ionizing Energy (kJ/mol): 819.8 Oxidation States: 8, 6, 4, 3, 2, 0, -2 Lattice Structure: Hexagonal Lattice Constant (Ã…): 2.740 Lattice C/A Ratio: 1.579 Return to the Periodic Table Sources Arblaster, J. W. (1989). Densities of osmium and iridium: recalculations based upon a review of the latest crystallographic data (PDF). Platinum Metals Review. 33 (1): 14–16.Chisholm, Hugh, ed. (1911). Osmium. Encyclopà ¦dia Britannica. 20 (11th ed.). Cambridge University Press. p. 352.Haynes, William M., ed. (2011). CRC Handbook of Chemistry and Physics (92nd ed.). CRC Press. ISBN 978-1439855119.

Assigement Coursework Example | Topics and Well Written Essays - 1000 words

Assigement - Coursework Example Likewise, there are people who are either physically handicapped or they simply have a low IQ and so they are unable to find employment. One should understand and appreciate the effort made by these people to find employment and not remain dependent on their friends, families or the government. For such people even minor raises in salary or wages is a source of motivation. An amount which is nothing for the affluent can be a source of some nutritious food, better education and rent for a small home. Also, when these people have more money they buy more goods while benefitting the economy. Opponents of the minimum wage policy argue that people who work on minimum wages often work part-time and live in families with more than one bread-winner hence the household wealth does not change much as a result of a change in the minimum wage policy. Even if this is true one can think about why the minimum wage employees work part-time. They do so because they get paid less to do work and hence they have to work harder at more than one job. If the minimum wage policy makes minimum wage higher then workers will become likely to work full-time because doing so will help them save time and transportation cost. Businesses are the entities that pay minimum wage to those employees who are the least capable, and unskilled. Some businesses are large while others are small. For small businesses the minimum wage policy can prove to be a burden. The cost of production can increase and consequently employees might have to be laid off. Moreover, when people will be laid off their consumption of goods will fall hence harming the entire economy. However, arguing against minimum wage policy is not going to help. If costs are increasing it is best to seek help from family members. An example of this is farming done in developing countries like India and Pakistan where a farmer is helped by his wife and occasionally by children to reduce expenses. Minimum wage raises can result in less abse nteeism, greater employee morale, and lower frequency of workers turnover. As a result, training costs are reduced and employee productivity rises (Card and Krueger). Moreover, higher wages attract more of both skilled and unskilled people to apply for a job. As a result, there are greater options available for the business and the person most suitable for the job can be hired. As far as benefits and drawbacks of minimum wage policies are concerned with regards to the consumers multiple scenarios are possible. Primarily, it depends on whether consumers want benefit in the short-run or in the long-run. It is possible that a business pays lower than minimum wage to its workers to reduce production costs. As a result the price of the product manufactured remains lower than the business competitors’ products. Consumers who prefer less durable but cheaper goods will most benefit from this. However, in this age of ever increasing scarcity such consumption of cheap goods can prove t o be a waste of resources and hence create shortage of raw materials needed for manufacturing in the upcoming days. This can further increase prices of even the less durable goods. Eventually, consumers will have to suffer. Moreover, a higher minimum wage will ensure that better but more expensive products are manufactured which do not create a shortage of resources in the long run. I conclude that overall the minimum wage

Midterm Paper Essay Example | Topics and Well Written Essays - 2500 words

Midterm Paper - Essay Example Theoretically, leadership is explained as a process of influencing the society in which one can procure the assistance and the support of others in the procedure of accomplishing the desired outcomes through the common tasks. In simple words, leadership is all about the leaders those who mobilize others to get the job accomplished within the organization. It reflects the practices of the leaders which they perform to transform the values into the actions, the vision of the organization into realities, the obstacles within the work into the innovations and the risk factors into the rewards. As demonstrated by Bennis & Thomas (2013) in this context, it is the leadership that creates an atmosphere where the employees face the challenge and turn the challenging situations or the opportunities into the remarkable success. Initially, I used to perceive that leadership is all about steering people towards the determined goals. But, after going through the ‘crucibles’, I realize d that I had actually mistaken between management and leadership at the theoretical level where managers are bestowed with the responsibility to direct their staff through negative and positive motivations towards predetermined goals in the short run, but leaders pursue greater responsibilities towards the sustenance of the team focusing on shared values fundamentally focusing upon the long run performances of the overall team. Being motivated by the context of Bennis & Thomas, I went through various leadership case studies, where various organizational, political as well as social leaders were assessed on the basis of their leadership qualities and the corresponding achievements. In most instances, especially when reading about the modern day organizational leaders, I found that they attempt to find logical solutions to the problems encountered within the organization. The controlling power and the directing power possessed by these leaders have been further observed to reward them with a height in their achievements which has also been addressed in the discussion of Bennis & Thomas. According to my learning, intellectual analytical skills are quite essential for leaders to perform in the increasingly competitive environment of the 21st century wherein Bennis & Thomas reveals that leadership concepts and approaches have changed over the past few decades. This is when I realized that leadership is not at all an easy task and I needed to develop my skills immensely to reach the level already benchmarked by these leaders. In accordance with the above scenario a drastic change came to my perception not only regarding my competencies as a leader but also regarding my approach towards life. This particular experience or learning exposed the underneath values and beliefs related to the leadership qualities and theories that were inherited in my mind. The article by Bennis & Thomas focuses on the leadership practices in automotive industry which has recently been wit nessed strong effects from economic downturn and high degree of fluctuations in the customer buying behavior within the worldwide context. Presenting an interesting scenario, the authors successfully draws the attention of the readers about leadership that such skills can be developed through regular life experiences as well. In fact, learning and developing leadership skills through experiences has been argued as a more effective procedure or rather the most essential quality of an effective leader as argued in the

Culture,power,globalisation and inequality Essay

Culture,power,globalisation and inequality - Essay Example Power relates to which classes, groups, organisations, parties as well as individuals have the greatest influence over what happens within their own respective countries, and sometimes upon an international or even global basis. Power can be cultural, military, naval, political, religious, or social in its origins and actual usage.2 Globalisation is the way in which cultural, economic, political, religious, and social factors interact with each other in order to increase the power of non-state actors at the expense of nation states and also individuals. Inequality is a result of the ways in which the process of globalisation and the capitalist economic system operate and make some countries, organisations, or businesses richer whilst making others poorer.3 The United States was mightier than a superpower, and the term ‘uberpower’ was developed to describe American dominance over the international system. In other words the United States is the mightiest nation upon the earth and no single nation can hope to overturn its dominance of the global economy or the spreading of its liberal culture and values throughout the world. It is the capitalist economic system encouraged by Britain and then the United States that has done much to shape culture, power, globalisation, and inequality within the modern world.4 Conversely the sheer apparent might, economic and cultural influence of the United States meant Al-Qaeda saw it as their greatest enemy in a bipolar military contest between the militantly Islamic and un-Islamic. Al-Qaeda had made increasingly daring attacks on American targets and interests during the 1990s that meant they wished to carry out bolder attacks. The United States maybe an uberpower or the global hegemon, that is the greatest power within the international system but all Al-Qaeda has to do is survive and the war continues. The Americans are left with the

McDonalds Advertising and Marketing

McDonalds Advertising and Marketing Welcome to McDonalds what can I get for you today? A very warm saying that might sound similar to many consumers, who attend fast food restaurants on a frequent basis. Have any one ever wondered why we keep on going back to McDonalds week after week? This is mainly because of McDonalds advertising and marketing. McDonald has an image that is more than just food; it is a place for the families. Over 9500 restaurants in nearly 45 countries is the strength of McDonalds. None of the single brand name has ever matched McDonalds marketing budget. McDonalds approximately spends more than $800 million dollars each year on their marketing and promotion. McDonalds began a major advertising campaign in the year 1987 that aimed to neutralize the misconception of junk food about their good food. This marketing strategy of theirs did not last long as newspapers started to write that the food in McDonalds is not so nutritious and people do not come to McDonalds for nutritious food. From then onward s McDonalds started to offer only a nourishment card rather than trying to stamp their food products as nutritious one. According to Mr.Peter Cox, a former consultant of marketing belonging to the vegetarian society, did quotation from the book, Behind the Arches, the reason why Japanese people are small and have yellow skin, because they have consumed only fish and rice for the past 2000 years. McDonalds soon came out with the marketing slogan that if you eat Hamburgers and potatoes for nearly 100 years then you will grow taller and have a white skin with blonde hair this slogan was ruled out. However, their marketing to children was not ruled out. Most of the McDonalds marketing are aimed towards children. According to the researchers, they say that when a child looks at Ronald he or she thinks only of French fries and hamburgers. Researchers also say that many children admire Ronald and want to be like him, as Ronald loves McDonald and so will they. According to the Childrens thi nking it doesnt matter how much fast food they should be eating because Ronald says its always good and fun. In the 1980s Childrens love towards Ronald went haywire and the major man Geoffrey Guillano, Ronald, give up and apologized for his actions. He personally believed that he brainwashed the children into doing things that are wrong, he also admitted that he was sorry to the children everywhere for selling out to concerns that make millions by killing animals. In the UK McDonalds also does marketing to young children, aged between 2 and 8. Their McDonalds adverts contained a simple song that was easy to remember for children. According to John Hawkes, the McDonalds United Kingdom Chief Marketing Officer their song was to reach each family through their children. He said the song was stored in the front position of the brain of the childrens mind. This made children to attach hunger with McDonalds and inquire their parents to take them there. McDonalds also tried to target young adults, ages 16-25. McDonalds took a new move toward to target young adults, where they used discounts and coupons. McDonalds offered twenty nine cent and thirty nine cent hamburgers and cheeseburgers. McDonalds never make cash off the price the customers pay to these burgers but rather they did from the soda they bought and the fries they bought. This leads to the subliminal marketing, also known as the trade-off result. For example, when the customer went to pay money for a small coke they usually end up buying a large one. This is mainly because the small one is $1.09, the medium $1.24, and the large $1.29. A customer looks at the prices and tries to figure out the most excellent deal possible for their money. The medium sells for $0.15 cents more than the small that gave the customer 5 more ounces of drink but the large sells for $0.05 more cents than the medium one and the customer will end up getting 11 more ounces for their nickel. This makes the customer to buy their soda th at is two sizes larger than what they originally planned to buy. Even though the customer spends $0.20 more than their usual, however McDonalds spends close to nothing. The customers will also do the same process for their french fries. A medium portion of fries costs $1.29, large is $1.59, and a super is $1.79. The large sells for $0.30 more than the medium but the super are only $0.50 more than the medium and $0.20 than the large. The customer in their mind will think, that if they spend the extra $0.30 to get the large fry they might as well spend $0.20 more cents and get the best value possible for their dollar. In conclusion, everyone are targeted for something. Whether it is for McDonalds or or some other fast food chain. Marketing is what makes one store better than the other, and McDonalds are very good in that. This is a research about McDonalds and their marketing strategy under the credit crunch situation. In this research I aim to explore on the below mentioned objectives. First of all I am going to start with the research background, where I will go through McDonalds history, their hold in the market, their main competitors etc, that will hold as a base to this particular research. Next I will talk about the different literatures that, regarding where research has been done on the similar topic. According to my though previous literatures will not have much information on the effect of credit crunch, however my literatures will include more on the marketing area involving fast food chains. After the literature review I will give the methodology for the research, where the research methodology for the purpose of the research will be discussed based on the research objectives and the type of the research. In the next section I will do the main research, where the primary data will be coll ected relevant to the research that is based on the research methodology. After doing the primary research the findings will be analyzed and possible results will be arrived at before conclusion. OBJECTIVES Effect of tight economic condition on the food industry. What do people perceive about McDonalds even in the tight economic condition? McDonalds brand management Marketing strategies adopted by McDonalds to attract people keep coming towards their shop. RESEARCH BACKGROUND With over 35,000 locations in hundred countries, McDonalds (NYSE: MCD) is the worlds largest fast food restaurant chain. McDonalds operates its own restaurants and franchises its brand to local businesspeople (about seventy percent of the worlds McDonalds are franchised.) The company experienced a theatrical turnaround in 2003, driven by a two-pronged plan. In countries such as the US and the UK., McDonalds focused on rising sales at existing locations by renovating their stores, increasing menu options and also extending store hours. Globally, McDonalds expanded aggressively, opting to franchise rather than operate its new locations which provide new income with little overhead. Both strategies have paid dividends- despite its dimension, sales have full-grown by a 3rd since 2003 Domestically, McDonalds continues to do strongly in spite of a pullback in customer spending and is even benefiting as customers trade-down from more expensive eating options. During this same time, global operations were driving profit growth. A rising global middle class, particularly in emerging markets like China, India and Latin America, is a massive opportunity for McDonalds. McDonalds violent efforts to get bigger its global presence- most notably in 2008 Beijing Summer Olympics- have produced strong similar sales and profit growth. McDonalds Business Strategy McDonalds has pursued 2 strategies since 2003. To be in the run with the fast changing customer preferences, demographics and spending patterns, McDonalds has introduced novel items in their menu including angus beef burger and premium chicken sandwiches and does campaigns to create more healthy foods including salads on the side. This strategy basically reflects the beliefs that innovation as opposed to reliability to traditional products is the key determinant towards success in the fast food industry. They have also focused more on increasing their sales at their current restaurants instead of opening new ones. To do so, McDonalds has redesigned many of their restaurants, kept their stores open till late and increased menu options. Nonetheless, new restaurants are still getting opened around the world at a rapid pace the company plans to open nearly 1,000 units in 2010, and continues to produce its new restaurants at a 1%-2% rate each year. Size Matters Size of McDonalds has three main advantages: McDonalds has a strategy of uniform menu offerings that can be accumulation produced, lowering production costs. Bargaining power with their suppliers reduces input costs with improved margins. Large advertising costs mean lots of exposure towards domestic and international market. International Expansion McDonalds is well-established in Europe, the Middle East, Asia/Pacific Islands, and Africa. Its enlargement in Europe is dominated mainly by Germany, France and the UK. In Asia, the general management has indicated that there is important potential in the China market. McDonalds have adapted its menu items to different local cultures, such as the Teriyaki Mac in Japan, Filet-O-Fish in China, and using lamb instead of beef in India. Although McDonalds is the obvious leader of the fast food industry in terms of revenues generated and restaurants recognized, it faces rivalry from other fast food chains, which are introducing new products themselves. Major direct competitors in the (hamburger-based) fast food industry include: Burger King Holdings is the 2nd largest hamburger fast food chain. Although more of their restaurants are franchised than McDonalds restaurants, revenues of Burger King Franchise fall behind that of McDonalds, mainly due to the their size advantage. Wendys is the 3rd largest hamburger fast food chain. They have a lower operating margin than that of McDonalds, hence it is more likely that they suffer negative impacted during a recession. Yum! Brands runs Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silvers, and AW All-American Food Restaurants. Currently, Yum! Brands are dominating the Chinese market, posing a threat to McDonalds in their attempts to enter the market. Where McDonalds Corporation focuses on its core brand, Yum! divides its resources among a wide variety of different restaurants. In addition to the above competitors, McDonalds also competes with non-hamburger-based fast food restaurants (such as Panera Bread Company (PNRA), Panda Express and Qdoba), local and national dine-in restaurants (such as Red Robins and Sharis), pizza parlors, coffee shops (Starbucks), street vendors, convenience stores and supermarkets. McDonalds revenue decreased by 7% to $5.65 billion in Q2 09 (ending March 31st, 2009), a decrease from $6.08 billion the previous year. However, operating income increased 2% over the previous year, from $1.65 billion to $1.68 billion. Much of the decline in revenue can be attributed to company-operated restaurants, whose revenue numbers decreased by 10% from $4.3 billion in the previous year to $3.8 billion. Revenue from franchised restaurants, on the other hand, actually increased 1% from $1.78 to $1.80 billion Since the margins on franchised restaurants are higher than those of company-operated restaurants, the higher contribution from franchised restaurants in the revenue mix positively impacted McDonalds operating margins (from 27.2% to 29.8%). McDonalds also noted that McCafe, which they labeled as a long-term home run, had met sales expectations and has benefited from the high level of advertising that McDonalds has committed to it. Coffee sales now make up 5% of McDonalds total sales. The effect credit crunch has driven a record numbers of consumers from across different social spectrum to buy food under the golden arches of McDonalds. The fast-food giant is serving close to 100 million customers every month at its 1,200 restaurants in Britain, revealed in the recent times. That is about 12 million more than its own previous record last December, which is typically the busiest month. The UK chief executive Mr.Steve Easterbrook, in the recent times have said that it is the 10th consecutive quarter of growth for them in the UK,Which s a real momentum in the business. McDonalds UK delivered like-for-like sales growth, taken from restaurants open for 12 months or more, of more than 8 per cent for the three months to 30 September. Mr Easterbrook declined to provide a specific sales figure for McDonalds UK, but said it was above the 8.2 per cent underlying growth at the American companys European division. He said the sales figures were a further testament to the changes McDonalds had made over the past few years, with improvements to its menu, extended opening hours and new restaurant formats. It also illustrated that companies perceived to offer value for money were attracting more middle-class customers, he added. Mr Easterbrook said: Those people who are coming back to McDonalds, and who have not been there for a while, are finding a whole new McDonalds. Discount retailers, such as Aldi and Poundland, are also profiting as hard-pressed customers seek out bargains. Mr Easterbrook said: We have always had a very broad appeal and we are picking up more people across the board, but some people are trading down. A family of four can come in and have a meal for  £15. We are seeing growth across the menu from the Extra Value Meals to our Rainforest Alliance coffee and premium burgers. McDonalds is also reaping the rewards of extending the opening times of its restaurants. Some open at 5am and 200 British branches trade for more than 24 hours at weekends. Mr Easterbrook said early opening was having a positive effect because if had increased the numbers of people coming into its stores throughout the morning. Sales of its coffee were up by more than 20 per cent, he added. Globally, McDonalds operating income rose by 20 per cent over the three months to 30 September to $1,823.7m, and its total worldwide sales increased by 7.1 per cent. Marketing at McDonalds McDonalds is one of the best known brands worldwide. Through marketing, McDonalds establishes a prominent position in the minds of customers. This is known as branding. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation. Branding only works when an organisation behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotions, are used to create the colours, designs and images which give the brand its recognisable face. At McDonalds this is represented by its familiar logo the Golden Arches. In all its markets, McDonalds faces competition from other businesses. Additionally, economic, legal and technological changes, social factors, the retail environment and many other elements affect McDonalds success in the market. Marketing involves identifying customer needs and requirements and meeting these needs in a better way than competitors. In this way a company creates loyal customers. By identifying their target audience McDonalds Marketing department will determine the correct marketing mix. Which products are well received What prices consumers are willing to pay What TV programmes, newspapers and advertising consumers read and view Which restaurants are visited Accurate research is essential in creating the right marketing mix which will help to win customer loyalty and increase sales. As the economy and social attitudes change, so do buying patterns. McDonalds needs to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. By Doing SWOT analysis on McDonalds Strength E.g. the brand, and detailed market research to create the right marketing mix. Weakness McDonalds has been around for a long time. (therefore important to keep innovating). Opportunities E.g. increasing numbers of customers looking for food that is served in a quick and friendly way. Threats New competitors, changing customer lifestyles. LITERATURE REVIEW According to Nazlin Imran(1999), in one of his works says that the study of consumer perception regarding food quality and acceptability is complex and interdisciplinary, encompassing scientific disciplines including food science and technology, nutrition, psychology, physiology, marketing and hospitality. Food having possessed with physicochemical characteristics arising from ingredients, processing and storage variables resulting in the sensory characteristics of the food product. These sensory properties are detected by consumers using the human sense organs producing experiences of the taste, appearance, smell and texture of the product. The basic study of the interaction between these human senses and the physicochemical properties is known as psychophysics. In food science, sensory evaluation is nothing but applied forms of psychophysics. The sensory attributes of a food product interact with consumer physiological, behavioral and cognitive factors within the consumer experienc e to exert influence on consumer perception. Context and background also affects this interaction, e.g. cultural setting and psychosocial influences in which the consumers encountered the food product which also affects the consumer hedonic response, i.e. the individual feeling of like or dislike, of the consumer. Sensory and hedonic experience interacts with post-consumptional experiences to produce responses that feed-back into the consumer physiological state, the learning process and memory building. Consumer expectation is in turn affected by this process. Expectation can be generated from cues such as packaging, labeling, product information and stereotypes. Thus, consumer food choice is determined by many factors as shown in the below figure. Food choice factors were being individually studied in the past by other disciplines, e.g. psychobiology, social psychology, cognitive psychology, nutrition and marketing. However, in the recent times, the the factors involved in the per ception and acceptance of the food quality food quality are being studied collectively in sensory science. Sensory science has been described as a place of meeting in science, bridging the gap between humanities and the pure sciences. It has been shown that many individual factors affect the perception of a food product. These factors include taste, odor, information from labeling and images, attitudes, memory from previous experience, price, prestige, nutritional content, health belief, familiarity and brand loyalty (Krondl and Lau, 1978, 1982; Raats et al., 1995). Sensory attributes have been known to play an important role in overall perception and acceptance of a food product. It has been well recognized that the intensity of food-related sensory attributes affect the level of pleasantness or unpleasantness of a food product (Cardello, 1994). Texture and flavor have been shown to have a profound effect on perception and acceptability (Szczesniak, 1972). However, the first taste is almost always with the eye, i.e. visual sensations always help contribute to this perception since the first encounter with food products is often the contact of the eye and will affect subsequent willingness to accept a product. The effect of visual sensations should never be underemined. Human perception of quality is dependent on the visual image (Hetherington and MacDougall, 1992). It has been well established that color and appearance can have a halo effect which modifies subsequent flavor perception and food acceptability (Hutchings, 1994; Kostyla and Clydesdale, 1978). Appearance, flavor and texture are important quality attributes which characterize raw food materials and processed products (Schutz and Wahl, 1981). Kramer and Szczesniak (1973) use a circle diagram to describe the sensory quality of food. In this sensory circle, the perimeter of the circle is divided into three merging zones defined by appearance, flavor and texture. These zones are often regarded as an individual and seperate characteristic, however some properties do overlap indicating that the perception can be affected by more than one sense. However, the significance of different product attributes varies with the situation and time . For example, a product that is seen on a supermarket shelf may have different attributes affecting perception when compared to the same product seen on a plate. The same product on a plate would be affected by anticipatory and participatory attributes (Hutchings, 1977). In other words, at the point of consumption, anticipatory factors such as the initial product appearance and also consequent participatory factors such as product flavor and texture may dominate the acceptance level for many foods. Appearance encompasses several basic sensory attributes such as colour, opacity, gloss, visual structure, visual texture and perceived flavor. Of all these visual aspects, the effect of color is the most obvious and well-studied. The strong association between food and color was established as early as 1936 by Moir and 1939 by Dunker. Extensive research has confirmed the importance of color in taste recognition and intensity (Johnson and Clydesdale, 1982; Kostyla, 1978; Maga, 1974), in f lavor detection and recognition, in food preference (Christensen, 1983; DuBose et al., 1980) and food acceptability (Johnson and Clydesdale, 1982; Maga, 1974). Consumer perception of an acceptable color has been shown to be associated with other quality attributes: flavor, nutrition and level of satisfaction (Christensen, 1983). Rolls et al. (1982) showed that manipulation of color in some products can be used to enhance intake and presumably to enhance sales. The effect can be achieved by manipulation of one or more variables: color within a formulation, incident light, packaging color and even color and appearance nomenclature and brand name (Martin, 1990) (Nazlin Imran, 1999) Perceived service value has been a critical construct in marketing because it is assumed to have a significant influence on purchase or patronage behavior (Bolton and Drew, 1991; Zeithaml, 1988). Although value is an indistinct and elusive construct, service value as perceived by consumers has narrowly been defined as a trade-off between perceived quality (or the benefit component) and perceived sacrifice (or the cost component) regarding a service being evaluated (Dodds and Monroe, 1985; Dodds et al., 1991). Consumers would make their value judgment on a service by trading off the positive utility of the quality against the negative utility of the cost inferred from various service characteristics. Then, what specific aspects of a service imply the quality and the cost for the value judgment? This question is dealt with in the sections below. Perceived service quality. Perceived quality is one of the major determinants of perceived service value. It is assumed that consumers consider various dimensions of a service to reach their overall judgment of service quality. Parasuraman et al. (1988), based on a survey with 200 consumers about five different service categories, have developed a standardized instrument called SERVQUAL, which can be used to measure customer perceptions of service quality. They then have retested and refined their original SERVQUAL instrument (Parasuraman et al., 1991). SERVQUAL consists of 22 items measuring customers expectations and another 22 items measuring their perceptions of five dimensions of service performance. Specifically, they have suggested that when consumers make their judgment of service quality, they would generally consider the service providers: Physical facilities and equipment (tangibles); Ability to perform promised service dependably and accurately (Reliability); Willingness to help customers and provide prompt service (Responsiveness); Knowledge, courtesy and ability to inspire trust and confidence (Assurance); and Caring and individualized attention to its customers (empathy). However, SERVQUAL is a generic measure; researchers have found that the relative importance of the five dimensions varies across different service industries (e.g. Crompton and Mackay, 1989; Johnson et al., 1988; Parasuraman et al., 1988, 1991). Perceived service cost. Consumers compare service quality with cost to determine service value. Service cost is basically what consumers have to give up or sacrifice to obtain a desired service. Since it has a negative impact on consumers budgets, it would have a negative influence on their perceptions of service value. The concept of cost can be extended to include nonmonetary cost such as service time (see Murphy and Enis (1986), for a detailed review of time costs). Service time is the amount of time during which a service is provided. Since most customers would like to have faster services, service time would affect perceived service value in the same way monetary cost would. Some services require customers to be present physically where the services are provided (e.g. hairstylists, hotels and motels, restaurants, etc.). For such service categories, service locations, like service time, are an important cost/benefit factor determining service value because the more convenient the locations are, the fewer amounts of time consumers need to get there, and vice versa. (Moonkyu Lee, Francis Ulgado, 1997) The UK fast-food marketplace is value an estimated  £7.82 billion annually (Keynote, 2003), an average amount spends of twenty pound per month per adult (McDonald, 2003). Due to busier client lifestyles and dual-working families with children, stress is increasingly being placed on fast meal solutions (Atkins and Bowler, 2001). This has resulted in a market enlargement of more than 18 per cent in fast food since 1998 (Keynote, 2003). United Kingdom customers tend to look upon expediency and wholesomeness as polar opposites, rather than a balancing type of food value (Jack et al., 1997, 1998). These researchers found that convenience is likely to be associated with wide food processing, as in the example of manufactured snack foods; such snacks are apparent as suitable but unhealthy, while natural fruit as a snack are perceived as healthy but inconvenient. Fast food meals based on burgers and fried chicken (e.g. MacDonalds, KFC) also tend to be perceived as suitable but unhealthy. T here has been a sustained increase in the demand for expediency foods and snacks over a number of years (Traill, 1994; Keynote, 2003). Moreover, a better volume of fast food is enthused in the United Kingdom than in any other country in Europe (Schlosser, 2001). Recently, the thought that processed convenience foods are contributing to a fatness epidemic has led to litigation proceedings against McDonalds. At the same time, a figure of fast-food companies and food manufacturers have reviewed the fat and sugar contents of their manufactured goods ranges, and reconsidered the dimension of the portions they offer. New healthy options (e.g. pasta salad, fruit bags,) can now be purchased from fast-food outlets next to customary burger and chicken meals. Another new innovative strategy by McDonalds and KFC enables nutritional information for each meal to be accessed via nutritional calculator tools on each companys web site (see www.mcdonalds.co.uk and www.kfc.com). From the early stages of post-war nourishment policy in the UK, food manufacturers have responded to nutritionists calls for better products to some degree. However, they have also asserted there are no good or bad foods only good or bad diets (Richardson and Brady, 1997). In the meantime, the UK Food Standards Agencys (FSA) present diet and nourishment strategy emphasizes a key role for the food manufacturing in helping to get better the nutritional excellence of dietary intakes (Scottish Food Advisory Committee, 2002). For caterers, this means offering a greater option of healthier tableware, and for manufacturers and retailers, rebalancing foodstuff ingredients, in particular, reducing the attendance of fat, salt and sugar and rising that of fruit, vegetables and complex carbohydrates. Health branding initiatives, such as the Department of Healths 5-a-Day campaign promoting fruit and vegetable eating, have clearly helped to lift the profile of nutrition targets (Department of Health, 2003; Parker, 20 03). Food companies desire the logo but obtainable processed foods may not meet its strict supplies (Laurance and Mitchell, 2003). As a result, manufacturers and retailers have begun to open their own logos and claims. Customer value plays a vital role at the heart of all advertising activity as it refers to things of worth that have been created for a specific marketplace (Holbrook, 1999). Customer value is a highly multifaceted concept in that it integrates a collection of possible product excellence attributes, process-related attributes and less touchable sources of value, in particular, brand image (Schro ¨der, 2003). For fast foods, manufactured goods attributes may be further broken down into dietary, sensory and clean quality. The nature of food production and processing is becoming more significant to customers (Baltas, 2001; Bredahl et al., 1998), even if these aspects cannot be established through the real consumption of the food (credence attributes). Ethical manufactu re in terms of animal and human welfare, and environmental guard are key issues here (Wier and Calverley, 2002;Harper and Makatouni, 2002; Grankvist et al., 2004). Holbrooks (1999) typology serves as a mapping tool for generic customer value and is highly applicable to the food background. For example, it highlights both functional customer value (which might be interpreted as food security and dietary make-up) and ethics. However, business image is only partially built on touchable product and process attributes. Equally significant is the manner in which companys converse with stakeholders through their marketing strategies, including CSR initiatives. CSR may be defined as an organizations rank and activities with admiration to perceived communal obligations (Brown and Dacin, 1997). Through the Business Excellence Model (British Quality Foundation, 1998), the crash of an association on society has been highlighted alongside the require for worker and customer satisfaction. Clearly , the better the perceived power and influence of an association the more likely it is to draw the attentions of campaign groups. The activities of influential organizations will be improved understood by the community and have an effect on more customers than those of smaller competitors. When campaigners single out such organizations for inspection or even assault, they can wait for more media interest for the issues they want to make public. It is therefore not surprising that worldwide players in the fast-food sector, such as McDonalds, be inclined to find themselves in the dismissal line of groups concerned with the a variety of aspects of food quality. (Schroder McEachern, 2005) According to Peter Jones et al (2002) there are a wide variety of elements in the UKs retail catering industry but fast food are perhaps the most prominent, the most dynamic and the most rapidly growing. While there are va

Confronting Fear in Heart of Darkness and Apocalypse Now :: Movie Film comparison compare contrast

Confronting Fear in Heart of Darkness and Apocalypse Now    Inherent inside every human soul is a savage evil side that remains repressed by society. Often this evil side breaks out during times of isolation from our culture, and whenever one culture confronts another. History is loaded with examples of atrocities that have occurred when one culture comes into contact with another. Whenever fundamentally different cultures meet, there is often a fear of contamination and loss of self that leads us to discover more about our true selves, often causing perceived madness by those who have yet to discover. The Puritans left Europe in hopes of finding a new world to welcome them and their beliefs. What they found was a vast new world, loaded with Indian cultures new to them. This overwhelming cultural interaction caused some Puritans to go mad and try to purge themselves of a perceived evil. This came to be known as the Salem witch trials. During World War II, Germany made an attempt to overrun Europe. What happened when the Nazis came into power and persecuted the Jews in Germany, Austria and Poland is well known as the Holocaust. Here, human's evil side provides one of the scariest occurrences of this century. Adolf Hitler and his Nazi counterparts conducted raids of the ghettos to locate and often exterminate any Jews they found. Although Jews are the most widely known victims of the Holocaust, they were not the only targets. When the war ended, 6 million Jews, Slavs, Gypsies, homosexuals, Jehovah's Witnesses, Communists, and others targeted by the Nazis, had died in the Holocaust. Most of these deaths occurred in gas chambers and mass shootings. This gruesome attack was motivated mainly by the fear of cultural intermixing which would impurify the "Master Race." Joseph Conrad's book, The Heart of Darkness and Francis Coppola's movie, Apocalypse Now are both stories about Man's journey into his self, and the discoveries to be made there. They are also about Man confronting his fears of failure, insanity, death, and cultural contamination. During Marlow's mission to find Kurtz, he is also trying to find himself. He, like Kurtz had good intentions upon entering the Congo. Conrad tries to show us that Marlow is what Kurtz had been, and Kurtz is what Marlow could become. Every human has a little of Marlow and Kurtz in them.   Marlow says about himself, "I was getting savage (Conrad)," meaning that he was becoming more like Kurtz.

Psychology of Health in the Workplace Essay

This document will discuss the relationship between health and psychology in the workplace and how certain lifestyle choices affect these areas. This paper will also include examples of lifestyle choices that enhance personal health and reduce illnesses. Understanding how health and psychology relate to each other will allow an individual the ability to be successful in relationships in or out of the workplace. Health is commonly misunderstood as meaning not sick. Health is when a person sustains a good state of mental, social, and physical well-being. Psychology involves understanding the mind and how it relates to behaviors. When studying Psychology the goal is to understand individual and group behaviors by general principles and research. Health and Psychology work together to promote an individual with a sound state of mind and optimal physical health and then the social should fall into place. How an individual decides to live his or her daily life can determine health factors in the future. An example of this would be a person’s daily eating habits. If choosing healthy balanced meals daily including exercise are less likely to acquire diseases such as obesity, cancer, heart disease, or emphysema. These diseases are common with people who choose to consume unhealthy diets, refrain from any physical activity, and make choices like excessive alcoholic beverages or smoking. Maintaining healthy food choices along with some type of physical activity will balance the mind and promotes the ability to make good choices. Having high levels of anxiety can also increase an individual’s chance of developing other illnesses. A person with high anxiety cannot focus and maintain a normal behavior in the workplace. Stressful jobs can cause an individual to worry and become anxious about his or her work performance resulting in an anxiety disorder. This is the most common mental disorder and affects million of adults, young and old, in the United States. An individual can practice daily  activities such as yoga, exercise, or meditating to reduce the chance of experiencing anxiety. By making choices to reduce stress will enable a person to perform at a higher capacity in the workplace. Conclusion When an individual makes choices that affect his or her health this can affect how he or she performs in the workplace. An example would be an individual who choices to drink alcohol daily will start to show signs of having an unhealthy mind and poor physical health. By consuming alcohol daily reduces one’s ability to think straight and make clear choices. It also can become a health issue if continued over a period of time. This will make others in the workplace uncomfortable and not trust the choices the individual is making if he or she cannot work without drinking alcohol. Making good decisions about our daily choices made concerning our eating habits will determine our future health. By consuming a healthy diet will decrease a person’s chances of obtaining a chronic disease. Therefore, making good choices about our health will promote a healthy state of mind and help individuals to be successful in or out of the workplace. Finding ways to reduce stress and enhance our daily lifestyle can help an individual to live a balanced and happy life. References Taylor, S. E. (2011). Health Pschology (7th ed.). New York, NY: McGraw-Hill. WebMd. (2012, March). Anxiety & Panic Disorders Health Center. Retrieved from http://www.webmd.com/anxiety-panic/guide/anxiety-at-work

Chinook Salmon Essays - Salmon, Chinook Salmon, Oncorhynchus

Chinook Salmon Essays - Salmon, Chinook Salmon, Oncorhynchus Chinook Salmon Chinook Salmon Environmental Science Wednesday, February 26, 1997 Among the many kinds of fish harvested each year by commercial fisheries is the Oncorhynchus tshawytscha or Chinook salmon. The United States catches an averages of about three hundred million pounds of salmon each year. However some Chinook salmon have been recently listed as threatened. Man has been the main cause for the decline in Chinook salmon populations. The populations of Chinook salmon have declined for several reasons. Hydropower and it's destructiveness to the environment, pollution, and overfishing are the three main causes for the decline. The Chinook salmon is known for traveling the greatest distance back to its spawning grounds, often traveling one to two thousand miles inland. This long journey is now often interrupted by hydroelectric plants. Hydropower is a very good alternative resource for power, however it is very damaging to our salmon populations. The dams block off rivers, which block the salmon's path back to their breeding grounds. The salmon go back to the same areas, just as their ancestors did, to lay their eggs. The hydropower plant's turbines are also very dangerous to young salmon. Many of them are killed by the giant turbines on their way back to the ocean. Killing off many of the salmons new generation. Pollution is also a killer of many Chinook salmon. Pollution caused by sewage, farming, grazing, logging and mining find it's way into our waters. These harmful substances kill many species of fish and other marine life. The Chinook salmon is no exception. The chemicals are dumped into the rivers and streams and eventually these chemicals find their way to the ocean, polluting and effecting each area they pass through. The largest contributor to the decline in the Chinook salmon population is the commercial fishing industry. From a period of 1990-1992 815,000 Chinook salmon were caught by commercial fisheries. This does not include the 354,000 recreational catches. Commercial fishing is a big industry. Commercial fishers use nets, which they pull by boats. Some nets are designed so the holes in the nets are large enough for the head of the fish to fit through, and then the mesh gets caught in the fish's gills. Others are designed to circle around a school of fish and then is drawn shut. New technologies have developed factory stern trawlers which easily haul netloads of up to 100 metric tons of fish. However, when catching the salmon, fisherman use pound nets to catch the fish on their way to their spawning grounds. The average annual salmon catch in just the United States is about 300 million pounds, of that about 60 percent is canned. Salmon canning is one of the major industries of the pacific coast. To decrease the rate at which the salmon population is falling the U.S. Fish and Wildlife service yearly deposits billions of young salmon and eggs into natural breeding grounds. Salmon are also raised in and then deposited. The National Marine Fisheries Service has also proposed a recovery plan for the Chinook salmon. They plan to improve migration conditions, by increasing the area around the dams so that the salmon can get through. Also they plan to protect the fishes' spawning habitat, by improving the general management. They would also like to develop alternative harvesting methods. The effects that man has had on the Chinook salmon and many other species of salmon is very severe, any are labeled as threatened. We can reduce the causes of their population decrease by reducing the amount of fish we catch annually, reducing pollution dumped into their habitats, and by developing ways for the fish to bypass the dams.

Free Essays on Tragedy Of Macbeth

â€Å"The Tragedy of Macbeth† In Shakespeare’s â€Å"Macbeth†, many things go wrong that lead up to such a great tragedy. Macbeth was persuaded to make many wrong decisions and was said to be seduced by the devil. Because of his change of character from good to evil, Macbeth’s attitude towards other characters is significantly affected. The character in a perfect tragedy should be of high status. This is true of Macbeth because throughout the length of the play his status never drops because he ascends from being Thane of Glamis to Thane of Cawdor and finally, to King of Scotland. Macbeth is very ambitious, courageous, and a moral coward: all these things lead to his tragic death at the end of the play. Through the development of this tragedy, Macbeth has turned from a fine-natured person to an evil person. The witches predictions of Macbeth are what led up to Macbeth’s tragedy. If Macbeth would have never ran into the witches who told him of his future, he would have never thought to be king. His evil side was established after he knew he was going to be king, and he didn’t have patience, he had to kill everyone in his way to the throne. His ambition and strong belief in witches had brought him to a tragic end of his life, and caused many people to lose their lives. Macbeth’s ambition defeated his good nature. Macbeth wanted to ensure that he would reach his ambition without problems. It’s fine that Macbeth knew he was going to be king, but the way he chose to get to the throne was the wrong way. He let the fact of becoming king get in his way and change his life for the worse. Macbeth’s life would have been much happier if he let what was said to happen just happen how it was supposed to. He would have lived a much happier life and not a life filled with regret and guilt. All of Macbeth’s actions of getting to the throne backfired on him and led to his downfall. Macbeth would have never guessed that Macduff wou... Free Essays on Tragedy Of Macbeth Free Essays on Tragedy Of Macbeth â€Å"The Tragedy of Macbeth† In Shakespeare’s â€Å"Macbeth†, many things go wrong that lead up to such a great tragedy. Macbeth was persuaded to make many wrong decisions and was said to be seduced by the devil. Because of his change of character from good to evil, Macbeth’s attitude towards other characters is significantly affected. The character in a perfect tragedy should be of high status. This is true of Macbeth because throughout the length of the play his status never drops because he ascends from being Thane of Glamis to Thane of Cawdor and finally, to King of Scotland. Macbeth is very ambitious, courageous, and a moral coward: all these things lead to his tragic death at the end of the play. Through the development of this tragedy, Macbeth has turned from a fine-natured person to an evil person. The witches predictions of Macbeth are what led up to Macbeth’s tragedy. If Macbeth would have never ran into the witches who told him of his future, he would have never thought to be king. His evil side was established after he knew he was going to be king, and he didn’t have patience, he had to kill everyone in his way to the throne. His ambition and strong belief in witches had brought him to a tragic end of his life, and caused many people to lose their lives. Macbeth’s ambition defeated his good nature. Macbeth wanted to ensure that he would reach his ambition without problems. It’s fine that Macbeth knew he was going to be king, but the way he chose to get to the throne was the wrong way. He let the fact of becoming king get in his way and change his life for the worse. Macbeth’s life would have been much happier if he let what was said to happen just happen how it was supposed to. He would have lived a much happier life and not a life filled with regret and guilt. All of Macbeth’s actions of getting to the throne backfired on him and led to his downfall. Macbeth would have never guessed that Macduff wou...

Benefits of breast feeding and natural birthing techniques Research Paper

Benefits of breast feeding and natural birthing techniques - Research Paper Example On the other hand, nutrients in mother’s milk also help to prevent the spread of childhood infectious and noninfectious diseases. This means that the benefits of breastfeeding are limitless, and it is a momentous act a mother does to determine the present and future health of a child (Department of Health and Human Service Office on Womens Health , 2003). In the current world, breastfeeding has been considered not to be beneficial, and that infants can be fed formula milk and survive. I disagree with this and can say that formula milk will never have similar vitamins and nutrients that are in the human milk even if vitamin, minerals and supplements included in formula milk, additionally, breastfeeding is also beneficial to mothers. Firstly, breastfeeding prevents the high risks of infectious diseases on children. Research has shown that breast milk prevent children against infectious diseases like lower and upper respiratory infections than formula milk. These infections are caused by lack of immunity and antibacterial that are present in human milk, hence most children affected with these infections are those fed formula milk. Latest research has also indicated that breastfeeding helps in preventing urinary tract infections. Secondly, breastfeeding is also beneficial to children who are born as a result of pre- mature births leading to children being born before they fully develop. The term that is usually used by most medics is neurodevelopment. Studies have indicated that breastfeeding contributes to cognitive development of infants whereby children who are breastfed develop faster than those fed formula milk. However, it reduces the death rate during early childhood. Studies have indicated that most death is common in formula fed infants because there is no interaction that takes place between mother and child when breastfeeding hence, mothers’ intelligence during breastfeeding also contribute to few SIDS

Managing People Essay Example | Topics and Well Written Essays - 2000 words

Managing People - Essay Example In order to understand individual differences in talent management, there are various qualities which are usually measured. They range from abilities, personality characteristics, emotional intelligence, locus of control and other factors. The Big Five Personality Theory It is common for human resource professionals to use the Big Five Personality dimensions of traits which make up an individual’s personality. The five traits are openness, conscientiousness, extraversion, agreeableness, and neuroticism (Wiggins 1996, p. 3). The term ‘openness’ indicates that people who love to learn new things and experiences have high degree of openness. Such people are marked by an appreciation for unusual ideas and art. They tend to be highly imaginative and creative. Those who possess creativity are resistant to change and analytical. Now, a look into the performance of Steve Jobs proves that he was a man who was highly open in nature. He was a man who loved innovation and cre ativity and he wanted his people to be so (Case study). Every time, he and his company managed to come up with radically new things. The second important point is conscientiousness. A person who possesses high conscientiousness is marked by high self-discipline. In the case of conscientiousness, it is evident that such people are capable of controlling, regulating and directing their own impulses. They are capable of developing long-term goals, organising ways to achieve the goals, and working consistently and tirelessly to achieve the goals. Admittedly, such people are capable of showing high degree of responsibility and reliability. One can see that Steve Jobs was a man who possessed great degree of conscientiousness which made him appear as a perfectionist at times. As Wiggins (1996, p. 87) points out, it is likely for conscientious people to be termed as perfectionists. Another point of consideration is their relentlessness. As a result, it is possible for people to term people with high degree of conscientiousness as workaholics. The next important point of consideration is extraversion. It shows how outgoing and social a person is. Such people enjoy being with people and participating in social gatherings. Admittedly, Steve Jobs had high degree of extraversion. He loved to be the spokesperson of the company and he communicated with customers directly (Case study). However, there is the other side of extraversion. The introverts do not love to communicate with the outside world. These people tend to be quiet and keep to themselves. Another important point is agreeableness which means warmth, friendliness, and tactfulness. Such people are marked by helpfulness, friendliness, and generosity. That means, in work, Steve Jobs was less of an agreeable person because he never was ready to compromise on his on perceptions and intuitions in order to accommodate the opinion of others (Case study). He knew he was correct, and this feeling made him less agreeable in front o other people who worked with and under him. The next important point is neuroticism. People with high neuroticism can be divided into various categories based on various sub-traits like anxiety, anger, depression, self-consciousness, and immoderation. Admittedly, Steve Jobs was a man who was famous for his short-temperedness. From the discussion, it becomes evident that Steve Jobs was a man with openness, conscientiousness reaching the extent of workaholic and perfectionist proportions, poor degree of agreeableness, and neuroticism. Also, the two important factors that made him stand out from the rest is the high degree of conscientiousness, openness and neuroticism followed by less agreeableness and high neuroticism. That means, if the company manages to find a person